Wednesday, December 21, 2011

Launch of the Kronenbourg Eiffel Beer Tower @ The Coastal Settlement

Was invited to witness the unveiling of the Kronenbourg 1664 Eiffel Beer Tower, an iconic innovation by Carlsberg Singapore. The launch party was held at The Coastal Settlement (TCS) a new establishment (casual dining restaurant, cafe and bar) located at 200 Netheravon Road. The date: 14th December 2011.

arrival at The Coastal Settlement
restaurant, cafe and bar amidst lush grenaries
the stage is set

 Had some time before the launch, so went around exploring the restaurant.

chandelliers lighting the bar area

ice-kachang maker at the bar?
knick knacks
retro looking stuffs
there's a bicycle in the shop
sturdy bench
Christmas is around the corner~
wine bottles
thirsty? How about a BLANC?

Got myself a bottle of Kronenbourg BLANC 1664 (yup, the blue bottle, so pretty!), a specialty white beer that has a clean refreshing taste. Carbonated, light, crisp and citrusy. Just don't forget that it still has an ABV of 5%. Kronenbourg 1664 beers are brewed from Strisselspalt hop (also known as 'caviar of hops') and water from Vosges Mountains., hence the clean smooth taste.

small cute cone savoury canapes, tasty morsels these ones

Soon, it was time to gather for the much awaited launch and all eyes were upon the stage.

Left to right: Mr Bart Lim (General Manager of Carlsberg Singapore), Mr Lee Choon Khim (Managing Director of The Coastal Settlement), and the lovely Ms Kelly Latimer (emcee for the night)
moment of the launch!

Upon the light up, confettis fell from the ceiling and dancers suddenly rushed in.  Can-Can dance performance! My first time seeing one too. Shrieks, twirls, colours and lots of skin and legs. Ahem.

a blur of colours from the energetic dancers

Can't show you too many pictures of the can-can dancers. This is a food blog after all! Hahaa! Let's play nice, shall we.

After the dance performance, the Kronenbourg 1664 Eiffel Beer Tower was finally revealed for the first time, in the world. This iconic innovation is a 1m tall replica of Eiffel Tower and holds 3L of beer, and has four taps instead of just 1! Woohoo!


Let's take a closer look.

illuminated tower, with blinking lights at the top
ready, get set, pour!
four taps, four times the sharing fun!

The Kronenbourg 1664 has a much stronger taste of bitter lager. Dense and smooth as well. Yums.

The night was filled with music, merry making, good food and lots of Kronenbourg beer!

talented Ms Joanna Dong and her accompanist
belting out Jazzy tunes

Went to explore abit the outer side of the restaurant. The area seems quite big. Alfresco and indoor dining are available.

restaurant facade
for moms and kids to take a breather?

Then, it was time to head back indoors for some more food and beer.

bottoms up!
bevy of pretty Kronenbourg girls
5 lucky draw winners went home with their own Kronenbourg 1664 Eiffel Beer Tower!

Almost too quickly, the night came to an end.

cheers to good beers and a new iconic beer tower

Thanks to the good people of Communications DNA, especially Denise, Deva and Shirlynn, for the invitation!


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